When you are getting into the internet marketing for the first time, it could seem that the difference between paid and free internet marketing techniques is quite simple and obvious – money.
Although it is a difference, the various ways of marketing on the internet tend to have more in common than they are different. And there are several reasons for it.
First of all, regardless of how you are going to market your business on the internet, you have to do some homework. It means that you need to do a research in order to discover what the most effective internet marketing techniques are.
What internet marketing techniques you will choose depends on such factors as whether or not you have your own website or your own products. As well both paid and free internet marketing techniques work regardless of what you are marketing, you will have to tailor your marketing differently when marketing your own products.
There are a lot of free internet marketing techniques, but the main ones are the following – article writing, search engine optimization, joint ventures, classified advertising, affiliate marketing and many others. Among paid internet marketing strategies the following ones could be named – classified advertising, pay per click advertising, linking and many other techniques where you have to pay some fee to get web traffic.
If you are going to use free internet marketing techniques to market your business, you will have to invest your time into it. It means that you will need to learn how to do the internet marketing technique and then how to apply it. As you gain more and more internet marketing knowledge, you will want to add some other internet marketing techniques to make your marketing campaign more effective.
The other aspect of using some free internet marketing techniques is that it is harder to test and track all your efforts. But, still there are some ways to check your results. There are a lot of different article directories that will give you some type of statistic. At the same time, the position of your website in search engine ranking will tell you something about how well your search engine optimization campaign is working as well.
In the case of paid techniques, you will need to learn as much as possible about how to do the internet marketing technique first. And only after this, you will be able to apply this technique to your internet marketing campaign. Testing and tracking is vital as you do not want to throw away your money at internet marketing technique that does not work.
The other thing that you have to take into consideration is your budget. You have to determine how much money you can afford to spend on your internet marketing techniques. As well this point will be crucial in choosing between paid and free internet marketing techniques.
Have you ever put up a questions what is internet marketing when put simply? You do not require any knowledge of specific online marketing terminology to answer that. Internet marketing is about conquering a bigger part of the online market for your product.
One of the most crucial elements in the successful internet marketing battle plan is to make sure you get
free traffic from search engines for the keywords in your niche; thus you will provide a stable inflow of targeted visitors for your products online.