These days we have a tendency to reside in the world where people use search engines every day to find data, products and services. Web site owners who offer this things need located number one spot for explicit keyword or phrase or at least on the first page of search results. Search engines are programmed to come to a decision which sites need to be on top.
So as to deserve a high spot, your website has got to be “search engine friendly”. What does it suggests that to be Search engine friendly ? Does it entail having an all text site as a result of search engines love content? Will it mean sacrificing aesthetics because graphical parts get within the means of search engines? Does it mean stuffing your pages with repetitive keywords or employing sneaky tricks? Truly none of these items are ingredients for a search engine friendly site.
Continually keep this principle in mind – your net site is for the tip user, not the search engines! Google has told webmasters that a search engine friendly websites are websites that provide users with relevant data that they’re trying for.
Search engines actively and regularly request new content. As a lot of and more search engine algorithms evolve into complicated, human-centric logics, they request content that is relevant to the search conducted by the surfer. They also need to present freshly updated content to their users. Google sends out its ‘freshbot’ spider to assemble and index new material from all the sites that offer it.
Below are Lists of SEO Do and Dont’s:
1.Do not use remote search engine submission programs.
Remote submission programs are not the traffic generators they once were. These days, they principally go through free-for-all link pages. Most major search engines block (don’t accept) submissions from these programs. Submitting your web site to the search engines manually can reap the simplest results. Make sure you scan the submission guidelines of every search engine rigorously before manually submitting your internet pages. It’s best to let certain crawler-based mostly search engines (like Google) realize and index your net pages on their own.
2.Do not “keyword stuff” your meta tags.
The times of cramming irrelevant keywords in meta tags and therefore the text of net pages are gone. Well, at least the times where this practice is useful to your search engine rankings is in the past. Use “relevant” keywords in meta tags sparingly—don’t repeat them over and over again. As a result of of past abuses, several of the most important search engines now not provide weight to meta tags. If the search engines find you using irrelevant keywords or stuffing keywords in your meta tags, they will penalize you for it.
3.Do not participate in free-for-all link exchange programs or link farms.
Yes, it’s a good plan to possess a ton of links pointing to your website, but the search engines only like relevant links.
If they notice sites that have nothing in common with the content on your website linked to your website, they will lower your relevancy rating; thus lowering your overall ranking on their search results pages.
4.Don’t use doorway pages.
In the past, spammers built “doorway” pages for the sole purpose of ranking high in the search engine listings. These pages would contains a string of irrelevant keyword terms and links pointing back to their original site. If you employ gateway pages, create positive that they are content-rich data pages that are relevant to the most topic of your original site.
5.Don’t use hidden links or text of any kind.
The most common technique of hiding irrelevant links or text is using the identical text color as your background therefore that the text is “hidden” from the users view. The search engines will penalize you if they assume you are making an attempt to hide text of any kind.
6.Do make sure in the selection and placement of relevant keywords.
Although, keywords are now not the sole issue determining a website’s rankings, selecting the proper keywords or keyword phrases is key to generating traffic to your site. You need to choose keywords that people are actually using in order for your prospective guests to seek out your website. Once defined, embrace those keyword phrases in your title tags, meta description, meta keyword tags and throughout the text of your web site for optimal search engine rankings.
7.Do validate your code.
Search engine crawlers like “clean” code. They are able to scan accurate code abundant faster and easier without stumbling over erroneous tags and different errors. It will be extremely beneficial to validate your website code before publishing—it will produce better indexing results. The W3C has wonderful code validation tools.
8.Do submit your site to directories.
Submitting your site to reputable online directories can facilitate your rankings with the major search engines. This includes primary directories like DMOZ, Yahoo! and About.com yet vertical directories, like FindLaw.com, Realtor.com and Business.com. Build sure you browse the submission guidelines of each directory fastidiously before submitting your internet pages. It is additionally vital to make sure that you simply place your website in the right class of every directory.
9.Do establish relevant links from authoritative sites.
These days’s search engines place an enormous amount of importance on the quantity of websites that link to yours. It’s not simply about the amount of links, it’s regarding the quality of these links as well. Search engines observe the context of the incoming links—the relevancy of the content of the two sites. Search engines also look at the significance of the location linking to yours. For instance, your site can get a better ranking if CNN.com or Fortune.com link to it versus your Uncle Mike’s neighbor’s personal home page.
10.Do create up-to-date content-rich pages that give helpful information.
The foremost important of all ! Making content-wealthy internet pages that contain useful data can not only help you together with your search engine rankings, it will conjointly please your visitors. When all, isn’t your audience looking for info? If your site will not offer valuable relevant content, your visitors will leave. They won’t doubtless return back either. Web-crawlers can visit your site more frequently as will your visitors if your content is updated regularly. So, if you wish your web pages ranked well within the search engine listings, the foremost vital thing you’ll be able to do is to supply ample valuable content.
Following these pointers can help Google notice, index, and rank your site.
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