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Ethically promoting your website ~ Part 3 ~ Paid Advertising

November 26, 2009 By Bev Leave a Comment

Welcome back to Ethically promoting your website. So far in this series we have looked at the following;-

Ethically promoting your website ~ Part 1 ~ URL Age

Ethically promoting your website ~ Part 2 ~ URL Indexing

In this installment we will briefly look at Pay Per Click as a paid form of advertising your website. In the next post of Ethically promoting your website we will explore free options for advertising.

Ethically promoting your website ~ Part 4 ~ Free Advertising

Website Promotion by Advertising

After your site is indexed then you can start promoting it through advertising. There are different ways to advertise. These can be free or can also be paid advertising, the choice is yours. It is generally recommended with a new site to have a number of different types of advertising to reach a larger audience and in this way increases traffic to your site. This does not mean that you will need to spend money, but there is some work to be done if you want to have all free advertising.

Paid Advertising ~ Pay Per Click (PPC)

The most well known form of paid advertising online is pay per click advertising where you pay a “click” fee each time some one clicks on your ad. The price of clicks can vary enormously from a few cents to hundreds of dollars. The different charges are related to the type of keywords you use (how popular those keywords are from search engine point of view) and the relevancy of those keywords on your site.

You can start advertising through pay per click “PPC” advertising where you set an account with the search engines who offer PPC advertising. The idea is that your account will have ads that you have written which are connected to keywords. Keywords are words or phrases that the search engines will recognize when people type in a particular keyword or phrase. For this exercise I will use a URL that is not registered just to illustrate the key points. The unregistered URL I have chosen is www.Timbuktuflowerdelivery.com. The key words that could be used Timbuktu flower delivery, flowers in Timbuktu, flower delivery in Timbuktu or Timbuktu flowers. There are many choices.

Below are some links to register for PPC with the major search engines.

………………………..

Once you have register for PPC advertising you need to list your keywords and design your ads. Usually there are strict limits about the size and format of ads and also the amount of characters allowed. It’s usually 25 characters for the title and 35 for the description. The choices here are also endless, but if you want people to click on your ad then there has to be compelling reason for them to do so. Here is an example of what your ad might look like.

Plain type

Timbuktu Flower Delivery

Fresh flowers delivered same day

Guarantee. Daily specials. Order today!

www.TimbuktuFlowerDelivery.com

Or gratitude type

Timbuktu Flower Delivery

Say thanks with flowers. Hundreds to

choose from. Make her day!

www.TimbuktuFlowerDelivery.com

Or apology type

Timbuktu Flower Delivery

Say sorry with fresh flowers. It costs a little

and means a lot. Free home delivery.

www.TimbuktuFlowerDelivery.com

Or humor type

Timbuktu Flower Delivery

In the dog house? Try a ticket out with

Fresh flowers delivered today. Order now!

www.TimbuktuFlowerDelivery.com

Or using local slang / humor

Timbuktu Flower Delivery

Feel like an idiot? Fix it with Flowers.

She might forgive you. Buy now!

www.TimbuktuFlowerDelivery.com

You can see from these examples the keyword “Timbuktu” appears twice, the keyword “flowers” appears three times and the keyword “delivery” appears 2-3 times in each ad. All three keywords together which make a keyword phrase appear twice in each ad, in the heading and in the URL.

To compel the customer to click on your ad there are quotes like “daily specials”, “make her day”, “a ticket out” (of the dog house), “it cost’s a little and means a lot”, “free home delivery”, “hundreds to choose from”, “same day delivery”. Also there has been added statements like “say sorry” and “say thanks” the reason why I have added these types of statements is that many people find it hard to communicate, they know what they want to say, but don’t know to express it. Flowers are know universally for saying something and there is always the option of adding a small card with a personal message.

You can be as creative as you like and it might surprise you to know that the humor and slang types of ad often receive higher click rates as they stand out from the many plain ads that all look pretty much the same and say the same kind of thing. The point to be made here is that writing good ads is in itself an art form, writing a good ad can take some time but the benefit is that writing a compelling ad can set you apart from the crowd.

Of course there are many other PPC advertising strategies that can be learned from a good internet marketing education through an affiliate online program like Sean Rasmussen’s “Year of the Affiliate” e book. Click the image below which is linked to Sean’s site for more information about how you can stand out from the crowd.

In the next post of Ethically promoting your website Part 4 we will explore free options for advertising.

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Filed Under: Advertising, Affiliate online program, Pay per click, search engines Tagged With: Advertising, Affiliate online program, click advertising, learn internet marketing, Pay per click, Promoting your website, search engines

URL Age – Ethically Promoting Your Website – Part 1

November 12, 2009 By Bev Leave a Comment

URL Age – Ethically promoting your website – Part 1 we will explore how to go about ethically promoting your website through Internet Marketing strategies and how there are many factors to consider. Today we explore the URL age and for this exercise here we will take it that you have already completed the following steps:

You have decided that you want to have your own website.
You have chosen to promote affiliate products or services and have a clear idea of what you want to promote.
You have purchased a domain name with a relevant keyword for the affiliate product or service you intend to promote.
You have organized hosting for your domain.
You have completed basic design on your website and added some content (Pages of information for visitors to become informed about the affiliate product or service).
That the site may not be completely finished but there is enough for visitors to see and do when they get to your website.

………. ………. ……….

On the above highlighted areas and images link to services for an affiliate product company, domain name purchasing, domain hosting and a company that has a simple website design feature. These are all products and services I have used, some are free and others are reasonably priced. There are literally hundreds of options for all of these types of products and services online and it is advisable to do your research and find the products and services that best suit you.

What is a URL?

URL A URL stands for Uniform Resource Locator. It is the name of your domain or website and is what shows up in the information bar at the top of the screen. Your URL is what identifies your website name to be unique to millions of other websites on the internet. It is also how people may find you if you use a keyword in your URL that is relevant to the product or service you intend to promote on your website. For Wikipedia explanation of URL “Click Here”.

What is URL Age?

Most simply put URL age is the age of your domain name. If your domain name was registered two months ago then it would be 2 months of age.

URL Age – Time options

Hour Glass It is true that search engines rank sites that have been around for a while higher than those that that are brand new, however this is not the only determining factor to rank well with search engines. If you are new to Internet Marketing then you probably want to get your site up and running and making money asap, it’s good to keep in mind that professional Internet Marketers will buy a domain name and let it sit for a while, up to a year to allow the domain name to develop some age.

What if I want to get started straight away?

If you are new to internet marketing then it is good to get started straight away. The best way to fast track your success is to have a solid internet marketing education through enrollment in an affiliate online program that can teach you relevant and up to date online marketing strategies. There is a lot to learn and you will gain age on your domain while leaning these strategies. You can trial what you have learned on your own site. You will also probably make a few mistakes along the way, and that’s OK too.

There is a way to get started with your internet marketing education to fast track your success for free, just click on the image below to have a look for yourself.

In part 2 of Ethically promoting your website we will explore getting your website indexed. Indexing means that you are visible to search engines and people can find you by searching for a particular keyword that is relevant to your site. We hope you have enjoyed URL Age – Ethically promoting your website – Part 1.

Filed Under: Affiliate online program Tagged With: Affiliate, affiliate product, domain age, ethically promoting your website, internet marketing, learn internet marketing, Promoting your website, URL age

How do I become a successful affiliate through internet marketing? ~ Part 3

October 29, 2009 By Bev 2 Comments

In the first two posts in the series “How do I become a successful affiliate through internet marketing?” we explored the variables of “You” and the “Product or service you wish to promote”.

Knowledge ~ Variable 3

How much internet marketing knowledge do I need to start making money online?

The next variable to consider is your own knowledge, how much do you know about internet marketing? If you are new to internet marketing that’s great, you have made a decision to join the thousands of people who are now successful because of their internet businesses.

Money Falling How quickly can I make money?

It is possible to start making money from your first day when you know what to do. It is important to note that even though you have made the decision to become and internet marketer that doesn’t mean that money is going to fall from the sky. It takes hard work, dedication and a good working knowledge of internet marketing strategies before any real amount of money starts to arrive.

Do I have to learn a lot?

There is a lot to learn but if you enroll in a good educational affiliate online program and implement the internet marketing strategies that are taught you will be well on the way to becoming a successful internet marketer. It is also important to keep in mind that there are many educational affiliate online programs and they are not all the same.

Some cost a stack of money What’s the difference between different educational internet marketing programs?

There are many differences including what is taught, program delivery, coaching, forums and so on. The main deciding factor for most people is money. Many educational internet marketing programs will expect payment of large amounts of money, perhaps even thousands, before you have the chance to look at the program to see if it’s right for you.

Some people think the more they spend the better the program will be, you get what you pay for, right? Well this isn’t always true. Some very expensive programs are next to useless and some very inexpensive programs are worth their weight in gold. For more information of one person’s experience of this you can see the “About” page..

I don’t have much money to spend, is there a less expensive alternative?

There is some good news, there are some excellent educational affiliate online programs that are relatively inexpensive that also offer a top class education in internet marketing. Some internet marketing education programs or books offer a minimal entry or product cost, perhaps only around $100.00 to start but don’t think that they are of less value than of others that may charge many thousands.

What happens if I don’t like the education or internet marketing training and want to stop?

Whichever way you choose to go, to spend a lot or a little on an educational affiliate online program the best way to protect yourself is to ensure there is a 100% money back guarantee.

A money back guarantee will allow you to have a really good look at the program, and if it does not suit your needs you can get your money back. All good internet marketing educational programs will offer a money back guarantee and for those operators who do not, it would be wise to keep looking for an affiliate online program that does.

If you choose to hand over thousands with no guarantee then that’s up to you, however don’t let it be said that you weren’t forewarned.

In pat 4 in this series “How do I become a successful affiliate through internet marketing?” we will explore the next variable “Your expectations” and how this can effect your success internet marketing business online.

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Filed Under: Affiliate, Affiliate online program, Intenet Marketing, learn internet marketing Tagged With: Affiliate, Affiliate online program, internet marketer, internet marketing, learn internet marketing