The more fishing poles you have in the water, the more fish you’ll catch, right?

I’m not a big admirer of this parallel, and here’s the reason.

First, let’s look at what’s true about it.

It is absolutely accurate that you wish to have more than one marketing method being pursued in your office. And seeing as numerous chiropractors don’t have any concrete advertising ways in use, I can see why so numerous businessmen are telling this analogy.

As a matter of fact, numerous chiropractors assume there to be one magic pill that fixes their marketing woes. Relying on only one marketing approach in your enterprise, even if it works effectively, is a way for failure. Hey, my Ultimate Chiropractic Ads functions well in acquiring hundreds of new patients and thousands of dollars into your business over time, but I have never said they’re the only chiropractic marketing means you’ll ever require in practice.

With that said, let’s analyze the fishing poles comparison a little closer.

More fishing poles is constantly better, right?

Are more new patients at all times a good thing, or does quality factor into the equation?

I don’t know about you, but I’d prefer 10 referral new patients over 50 telemarketing new patients every time. You see, quality of patients is a big issue as well. Hence, all chiropractic marketing ways are not formed equal.

I understand whenever we start talking about patients (people) having a measurement of quality related with them, it’s going to make a number of doctors uncomfortable. I wish you appreciate I’m not talking about the style they dress, talk, or even act. Fact is, we only have limited time. I would rather expend that time working with patients who in truth desire help and are willing to spend full price for it.

Let’s return to our fishing poles correlation. After hearing it, you might suppose, “if having more marketing approaches is most of the time better, why not 50 of them? Why not 100? Why not 500?” and so on.

I grew up fishing. My grandparents fished the rivers of Central Texas. My parents still fish the lakes each summer. By the time I was 18, I had consumed more catfish than many people do in a lifetime (and catfish is not the healthiest fish either!) I even now like to go with my offspring, whenever I can actually get away.

And there’s one thing I know about fishing…there’s a threshold to how many poles you can manage at one time. On the maximum you can hold one in each hand, then maybe have 4-6 in holders on the boat if you are indeed great. What do you think is going to happen if you attempt and include a couple more?

It’s most likely you’ll consume all your time just trying to keep your lines baited. Suppose you obtain more than one fish on a line at a time, you’ll be in a bind, and maybe even lose one fish or both.

Now you could sign up a “fishing pole” administrator, like to an advertising executive. And now that person can deal with 8-10 poles while you can still deal with your 8-10 poles. However the administrator needs to check with you every few minutes to see if she’s doing it precisely. Plus, you still got to instruct them what kind of bait to place on the line, how long to set down the line out there, how far to throw, etc.

And what happens assuming you get a line knotted up? Now you have to go mess with that and clean it up. Are you appreciating the similarities to your practice yet?

Here’s the lesson…

You can just handle so many fishing poles at one time. That’s not being gloomy, it’s just being realistic. It’s much better to have 8-10 truly solid ones, shaving off the bad ones and adding new ones as you go along.

Perhaps over 5,10, or 20 years you can build up chiropractic marketing technics that can be left alone to operate. By using the internet you can plug in many marketing methods which will run on autopilot, consuming up a very tiny amount of time. But getting 100 techniques set up? Unlikely.

That’s why you should make certain your 8-10 are doing correctly. I recommend doing niche specific marketing like PI marketing, decompression marketing, neuropathy marketing, and fibromyalgia marketing. You should do promote in the newspaper, on the internet, through referrals, in office marketing, snail mail, email…even the radio and TV is your budget allows.