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August 1, 2010

Ethically promoting your website ~ Part 3 ~ Paid Advertising

November 26, 2009 By Bev 1 Comment

Welcome back to Ethically promoting your website. So far in this series we have looked at the following;-

Ethically promoting your website ~ Part 1 ~ URL Age

Ethically promoting your website ~ Part 2 ~ URL Indexing

In this installment we will briefly look at Pay Per Click as a paid form of advertising your website. In the next post of Ethically promoting your website we will explore free options for advertising.

Ethically promoting your website ~ Part 4 ~ Free Advertising

Website Promotion by Advertising

After your site is indexed then you can start promoting it through advertising. There are different ways to advertise. These can be free or can also be paid advertising, the choice is yours. It is generally recommended with a new site to have a number of different types of advertising to reach a larger audience and in this way increases traffic to your site. This does not mean that you will need to spend money, but there is some work to be done if you want to have all free advertising.

Paid Advertising ~ Pay Per Click (PPC)

The most well known form of paid advertising online is pay per click advertising where you pay a “click” fee each time some one clicks on your ad. The price of clicks can vary enormously from a few cents to hundreds of dollars. The different charges are related to the type of keywords you use (how popular those keywords are from search engine point of view) and the relevancy of those keywords on your site.

You can start advertising through pay per click “PPC” advertising where you set an account with the search engines who offer PPC advertising. The idea is that your account will have ads that you have written which are connected to keywords. Keywords are words or phrases that the search engines will recognize when people type in a particular keyword or phrase. For this exercise I will use a URL that is not registered just to illustrate the key points. The unregistered URL I have chosen is www.Timbuktuflowerdelivery.com. The key words that could be used Timbuktu flower delivery, flowers in Timbuktu, flower delivery in Timbuktu or Timbuktu flowers. There are many choices.

Below are some links to register for PPC with the major search engines.

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Once you have register for PPC advertising you need to list your keywords and design your ads. Usually there are strict limits about the size and format of ads and also the amount of characters allowed. It’s usually 25 characters for the title and 35 for the description. The choices here are also endless, but if you want people to click on your ad then there has to be compelling reason for them to do so. Here is an example of what your ad might look like.

Plain type

Timbuktu Flower Delivery

Fresh flowers delivered same day

Guarantee. Daily specials. Order today!

www.TimbuktuFlowerDelivery.com

Or gratitude type

Timbuktu Flower Delivery

Say thanks with flowers. Hundreds to

choose from. Make her day!

www.TimbuktuFlowerDelivery.com

Or apology type

Timbuktu Flower Delivery

Say sorry with fresh flowers. It costs a little

and means a lot. Free home delivery.

www.TimbuktuFlowerDelivery.com

Or humor type

Timbuktu Flower Delivery

In the dog house? Try a ticket out with

Fresh flowers delivered today. Order now!

www.TimbuktuFlowerDelivery.com

Or using local slang / humor

Timbuktu Flower Delivery

Feel like an idiot? Fix it with Flowers.

She might forgive you. Buy now!

www.TimbuktuFlowerDelivery.com

You can see from these examples the keyword “Timbuktu” appears twice, the keyword “flowers” appears three times and the keyword “delivery” appears 2-3 times in each ad. All three keywords together which make a keyword phrase appear twice in each ad, in the heading and in the URL.

To compel the customer to click on your ad there are quotes like “daily specials”, “make her day”, “a ticket out” (of the dog house), “it cost’s a little and means a lot”, “free home delivery”, “hundreds to choose from”, “same day delivery”. Also there has been added statements like “say sorry” and “say thanks” the reason why I have added these types of statements is that many people find it hard to communicate, they know what they want to say, but don’t know to express it. Flowers are know universally for saying something and there is always the option of adding a small card with a personal message.

You can be as creative as you like and it might surprise you to know that the humor and slang types of ad often receive higher click rates as they stand out from the many plain ads that all look pretty much the same and say the same kind of thing. The point to be made here is that writing good ads is in itself an art form, writing a good ad can take some time but the benefit is that writing a compelling ad can set you apart from the crowd.

Of course there are many other PPC advertising strategies that can be learned from a good internet marketing education through an affiliate online program like Sean Rasmussen’s “Year of the Affiliate” e book. Click the image below which is linked to Sean’s site for more information about how you can stand out from the crowd.

In the next post of Ethically promoting your website Part 4 we will explore free options for advertising.

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Filed Under: Advertising, Affiliate online program, Pay per click, search engines Tagged With: Advertising, Affiliate online program, click advertising, learn internet marketing, Pay per click, Promoting your website, search engines

Ethically promoting your website ~ Part 2 ~ URL Indexing

November 21, 2009 By Bev 9 Comments

In the previous post titled “Ethically promoting your website Part 1″ we explored URL age and how that can effect your ranking on search engines. Today we are looking at getting your website indexed with the major search engines and what that means to your success as an affiliate.

URL Indexing is most important to your success as an affiliate or internet marketer.

URL indexing basically means that the major search engines know that your website exists and they can find you which means that others can find you too. The first thing you need to know is if your site is ready for indexing. There are a number of checklists that need to be completed before you want to get your URL or website indexed.

If you don’t complete checklists there maybe a number of problems with your site and it’s ability to rank with search engines. Completion of checklists ensure that there are minimal or no errors on your website. Errors on your site can lead to low rankings on search engines and may make you practically invisible online.

As a general rule search engines are not known for ranking sites well if there are errors. Some of the errors I speak of are not obvious, they may be a slight errors in the code which lies in the background of your website and is not visible to the eye when you look at your site. Other errors can include linking problems, which can be easily checked by you by clicking on your own links to make sure they work and take you to the desired page. There are a number of tools available online to help you check the quality of your site, point out

the errors so they can be fixed. The easiest way to gain access to the best tools and checklists is through involvement in a affiliate online program that can show you the step by step process. It can seem a complicated process to begin with but once you have gone through the step by step process a few times it is much easier.

When your website has been checked and you have corrected any mistakes or errors, all you need to do is submit your URL to the search engines. Your URL is the web name of your site address for example:- www.yourdomainnamehere.com.

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The above images link through to the websites listed to submit your URL. You will need to register your details to submit your URL with most of these services but it is free to do so. Online there are a number of services both paid and free who will list your site and submit your URL to search engines. Some will boast that they will list your site with hundreds of search engines, I believe that this is unnecessary as the three major players are listed above; for example Google currently holds 60-70% of the market share. URL indexing can take from a few days to several months. There are some excellent ways to fast track your site indexing and these techniques include knowing where and how to gain links for your site.

The easiest way to access this type of information is to gain an internet marketing education from a reputable internet marketer who has paved the way for new comers. Click on the linked image below to learn more about this affiliate online program.

In Part 3 of Ethically promoting your website we will explore the different types of advertising you can use to promote your website. It is important to note that advertising needs to be done after indexing has been completed.

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Filed Under: Affiliate online program, Intenet Marketing, URL, search engines Tagged With: Affiliate online program, ranking, search engines, URL indexing

How do I become a successful affiliate through internet marketing? ~ Part 3

October 29, 2009 By Bev 2 Comments

In the first two posts in the series “How do I become a successful affiliate through internet marketing?” we explored the variables of “You” and the “Product or service you wish to promote”.

Knowledge ~ Variable 3

How much internet marketing knowledge do I need to start making money online?

The next variable to consider is your own knowledge, how much do you know about internet marketing? If you are new to internet marketing that’s great, you have made a decision to join the thousands of people who are now successful because of their internet businesses.

Money Falling How quickly can I make money?

It is possible to start making money from your first day when you know what to do. It is important to note that even though you have made the decision to become and internet marketer that doesn’t mean that money is going to fall from the sky. It takes hard work, dedication and a good working knowledge of internet marketing strategies before any real amount of money starts to arrive.

Do I have to learn a lot?

There is a lot to learn but if you enroll in a good educational affiliate online program and implement the internet marketing strategies that are taught you will be well on the way to becoming a successful internet marketer. It is also important to keep in mind that there are many educational affiliate online programs and they are not all the same.

Some cost a stack of money What’s the difference between different educational internet marketing programs?

There are many differences including what is taught, program delivery, coaching, forums and so on. The main deciding factor for most people is money. Many educational internet marketing programs will expect payment of large amounts of money, perhaps even thousands, before you have the chance to look at the program to see if it’s right for you.

Some people think the more they spend the better the program will be, you get what you pay for, right? Well this isn’t always true. Some very expensive programs are next to useless and some very inexpensive programs are worth their weight in gold. For more information of one person’s experience of this you can see the “About” page..

I don’t have much money to spend, is there a less expensive alternative?

There is some good news, there are some excellent educational affiliate online programs that are relatively inexpensive that also offer a top class education in internet marketing. Some internet marketing education programs or books offer a minimal entry or product cost, perhaps only around $100.00 to start but don’t think that they are of less value than of others that may charge many thousands.

What happens if I don’t like the education or internet marketing training and want to stop?

Whichever way you choose to go, to spend a lot or a little on an educational affiliate online program the best way to protect yourself is to ensure there is a 100% money back guarantee.

A money back guarantee will allow you to have a really good look at the program, and if it does not suit your needs you can get your money back. All good internet marketing educational programs will offer a money back guarantee and for those operators who do not, it would be wise to keep looking for an affiliate online program that does.

If you choose to hand over thousands with no guarantee then that’s up to you, however don’t let it be said that you weren’t forewarned.

In pat 4 in this series “How do I become a successful affiliate through internet marketing?” we will explore the next variable “Your expectations” and how this can effect your success internet marketing business online.

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Filed Under: Affiliate, Affiliate online program, Intenet Marketing, learn internet marketing Tagged With: Affiliate, Affiliate online program, internet marketer, internet marketing, learn internet marketing