The two most important factors to a successful, money-making site are traffic and conversions. Clearly, a website that does not get any traffic can’t possibly be profitable but on the other hand, all the traffic in the world is no use if the website doesn’t convert visitors into buyers. Of course, getting a constant stream of new visitors is a base requirement for any kind of online success. But unless the website is designed in such a way that it converts those visitors into customers or subscribers, any traffic you get is wasted. Here are five things you can try on your website in order to enhance it’s effectiveness.
1. Place Your Main Converting Action Front And Centre
It’s crucially important to have a strong call to action on your homepage. There should be only one action that the visitor is encouraged to do and it should be front and center. For example, if your goal is to get people to sign up to your list, make sure that the opt-in form is very clearly visible and at least one benefit of subscribing is listed.
2. Test Positioning
On the sales-page or a bridge page for an affiliate product try placing the order-button and call to action below the fold. Placing an order-button and call to action further down on the page encourages visitors to read more of your content before they are confronted with a buying decision. Confronting visitors with the buying decision too early can lower your conversion rate. The idea here is to convince your prospect’s that the really want your product and not showing them the order-button before they have made up their mind about it.
Test a multi-page setup against a single-page sales-letter. Having visitor is interact on your page, even if all the interaction consists of clicking through to the next page, can have a very positive effect on conversions.
4. Colours and Graphics
Test different colours for your text elements and the background. Tweet your font enter text size and to try a few different order-button colours. Just keep testing and you’ll often be surprised at how small such changes can make a big difference.
5. Subsciptions vs. Sales
Instead of sending visitors directly to the sales-page or your order page, make them sign up to your newsletter first, instead. Sometimes, making people jump through a few hoops will actually have a positive effect on conversions. Apart from that, having people on your mailing list gives you more chances to get in touch with them and pitch them an offer.
You probably recognize the common factor here: It’s that you can never test enough! Make sure that you have a good split-testing script in place, because that can make your life a lot easier. For a free option, you can try Google’s website optimizier and for WordPress sites, there’s a very practical plugin called WP Split Tester. Just keep in mind: If you aren’t running split tests, you may be missing out on a lot of earnings!
Check out useful tips about website traffic – make sure to go through this publication. The time has come when concise information is really only one click away, use this opportunity.