Twitter, which is on the whole a huge loss making enterprise until it finds itself some brand of marketing place, has announced that to build up its revenues it will start accepting advertising and displaying a maximum of one Promoted Tweet per search result.

At the same time as some people find it interesting, others are worried round the prospect. But with such huge amounts of industry already generating an income through Twitter, why would it not jump on its own bandwagon?

Twitter Marketing
There are plenty of Twitter accounts set up to market a product – some even merely market a make cash with Twitter product. You just need to glance through your list of Twitter followers to see how loads of are not interested in what you have to say, but want to try to sell you a product or an idea. You in all probability know the kind – following you today, gone tomorrow.

Pay Per Tweet
Likewise, there are sites that sell pay per Tweet promotion where Twitter users can meet advertisers. Advertisers compensate these people to Tweet around them, in the hope of sending more traffic their way.

This can be very profitable for some Twitter users, especially those with a high public profile who are willing to go down the product recommendation route.

Will It Be Too Much?
Some analysts fear that dropping in Promoted Tweets in to the search results will be too much for readers to put up with and they will move elsewhere. But many others, and I agree with this theory, believe that users will accept them as part and parcel of the service.

We all understand that a business has to make money to not merely survive, but to expand and mature at the rate that Twitter is developing. One odd advert in a list of genuine search results, when it fits in with the actual results, will not upset a lot of users. And Twitter has developed such a strong base of users that people only will not be able to walk away and go elsewhere. They have created their corner of the market and are in such a strong position that no-one else can simply join in with them.

The Risk
The highest risk must be that some developers might create software to detect and filter out the adverts, but these would surely be difficult to spot, unless they are flagged as such. And if they are just showing in search results, not in profile pages, is the regular user going to see too many adverts on a typical day?

To me, sponsored Tweets sounds a noble design for the business and a way for it to survive. With the quantity of data they hold for users that are logged in, the adverts can be very precisely targeted by interests and geographical area.

Like it or not, Promoted Tweets are on their way and I consider they will be here to stay!

Written By Keith Lunt who offers a Merseyside website design service. If you want to know more on the subject of internet marketing, call into our marketing ideas blog, and watch our for our own free Ebook – coming soon!

For realistic advice about internet marketing – please make sure to study the webpage. The times have come when concise information is truly only one click of your mouse, use this opportunity.