Welcome back to Ethically promoting your website. So far in this series we have looked at the following;-
Ethically promoting your website ~ Part 1 ~ URL Age
Ethically promoting your website ~ Part 2 ~ URL Indexing
In this installment we will briefly look at Pay Per Click as a paid form of advertising your website. In the next post of Ethically promoting your website we will explore free options for advertising.
Ethically promoting your website ~ Part 4 ~ Free Advertising
Website Promotion by Advertising
After your site is indexed then you can start promoting it through advertising. There are different ways to advertise. These can be free or can also be paid advertising, the choice is yours. It is generally recommended with a new site to have a number of different types of advertising to reach a larger audience and in this way increases traffic to your site. This does not mean that you will need to spend money, but there is some work to be done if you want to have all free advertising.
Paid Advertising ~ Pay Per Click (PPC)
The most well known form of paid advertising online is pay per click advertising where you pay a “click” fee each time some one clicks on your ad. The price of clicks can vary enormously from a few cents to hundreds of dollars. The different charges are related to the type of keywords you use (how popular those keywords are from search engine point of view) and the relevancy of those keywords on your site.
You can start advertising through pay per click “PPC” advertising where you set an account with the search engines who offer PPC advertising. The idea is that your account will have ads that you have written which are connected to keywords. Keywords are words or phrases that the search engines will recognize when people type in a particular keyword or phrase. For this exercise I will use a URL that is not registered just to illustrate the key points. The unregistered URL I have chosen is www.Timbuktuflowerdelivery.com. The key words that could be used Timbuktu flower delivery, flowers in Timbuktu, flower delivery in Timbuktu or Timbuktu flowers. There are many choices.
Below are some links to register for PPC with the major search engines.
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Once you have register for PPC advertising you need to list your keywords and design your ads. Usually there are strict limits about the size and format of ads and also the amount of characters allowed. It’s usually 25 characters for the title and 35 for the description. The choices here are also endless, but if you want people to click on your ad then there has to be compelling reason for them to do so. Here is an example of what your ad might look like.
Plain type
Timbuktu Flower Delivery
Fresh flowers delivered same day
Guarantee. Daily specials. Order today!
www.TimbuktuFlowerDelivery.com
Or gratitude type
Timbuktu Flower Delivery
Say thanks with flowers. Hundreds to
choose from. Make her day!
www.TimbuktuFlowerDelivery.com
Or apology type
Timbuktu Flower Delivery
Say sorry with fresh flowers. It costs a little
and means a lot. Free home delivery.
www.TimbuktuFlowerDelivery.com
Or humor type
Timbuktu Flower Delivery
In the dog house? Try a ticket out with
Fresh flowers delivered today. Order now!
www.TimbuktuFlowerDelivery.com
Or using local slang / humor
Timbuktu Flower Delivery
Feel like an idiot? Fix it with Flowers.
She might forgive you. Buy now!
www.TimbuktuFlowerDelivery.com
You can see from these examples the keyword “Timbuktu” appears twice, the keyword “flowers” appears three times and the keyword “delivery” appears 2-3 times in each ad. All three keywords together which make a keyword phrase appear twice in each ad, in the heading and in the URL.
To compel the customer to click on your ad there are quotes like “daily specials”, “make her day”, “a ticket out” (of the dog house), “it cost’s a little and means a lot”, “free home delivery”, “hundreds to choose from”, “same day delivery”. Also there has been added statements like “say sorry” and “say thanks” the reason why I have added these types of statements is that many people find it hard to communicate, they know what they want to say, but don’t know to express it. Flowers are know universally for saying something and there is always the option of adding a small card with a personal message.
You can be as creative as you like and it might surprise you to know that the humor and slang types of ad often receive higher click rates as they stand out from the many plain ads that all look pretty much the same and say the same kind of thing. The point to be made here is that writing good ads is in itself an art form, writing a good ad can take some time but the benefit is that writing a compelling ad can set you apart from the crowd.
Of course there are many other PPC advertising strategies that can be learned from a good internet marketing education through an affiliate online program like Sean Rasmussen’s “Year of the Affiliate” e book. Click the image below which is linked to Sean’s site for more information about how you can stand out from the crowd.
In the next post of Ethically promoting your website Part 4 we will explore free options for advertising.
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URL Indexing is most important to your success as an affiliate or internet marketer.
As a general rule search engines are not known for ranking sites well if there are errors. Some of the errors I speak of are not obvious, they may be a slight errors in the code which lies in the background of your website and is not visible to the eye when you look at your site. Other errors can include linking problems, which can be easily checked by you by clicking on your own links to make sure they work and take you to the desired page. There are a number of tools available online to help you check the quality of your site, point out
CommentLuv Global Search Engine